02 Highway 72 Survey

Highway 72

Highway 72 marks the northern edge of the City of Madison, but it serves as much more than just a border.  The segment in question stretches from the eastern edge of the City limits to the west edge, past Balch Road.  It has some of the highest concentration of retail and commercial in the metro area, and serves as a major transportation corridor.  It is home to several large shopping centers, as well as the new Madison Hospital.  It is a busy spine of commercial activity and circulation.

The survey that follows is an integral part of the Madison Growth Plan effort.  You will be asked to provide your opinion on what types of development are or are not appropriate for the future of this stretch of Highway 72, in terms of new growth and redevelopment.


You will be asked to rate several images based on how well you feel they would fit into this area, from “one star” (not at all appropriate) to “five stars” (very appropriate).  You will also be asked some short answer questions, to get your input on how you think the corridor should change (if at all) over the next ten to twenty years.


And now, on to the survey!